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23
Mar
If you are faced with the daunting task of working through a cold call list, these tips should help you increase your chances of success.
1. Determine Your Goals
Here are some suggested goals:
- I based the information on this article on a portion of Chapter 8 in this book.
- Fully understand how your product or service matches the needs of the market you are targeting.
- Create a list of questions that demonstrate your research into market needs.
- Create a list of ideas that help your target market cut costs, generate sales, increase productivity or gain competitive advantage.
- Look at your competitors and determine how you will differentiate.
- Industry trends
- High priority quarterly or yearly goals
- Key issues important to the business
- Financial drivers
- Product and service lines
- Competitors
- Key customers
- Primary decision makers
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March 26 2008
[...] Review ideas about taking the cold out of cold calls. [...]