There was one issue I encountered that minimized my joy a tiny fraction at finding this treasure trove; 1) not enough time to listen to them all right now! and 2) no one place to go for an easy short list of all of the interviews (this is undoubtedly because Andrew is busy creating awesome interviews!)

In this post, I have created a list of all the interviews in a easy to browse format that takes you directly to the interview page for your convenience. On that interview page, Andrew has an introductory video, written summary of the interview, streaming audio and download link. Enjoy! I sure am.

The interviews are listed starting from the most recent:

1. Chris Winfield – How to grow your business with social media and not have it take over your day
2. James Siminoff – How to get the world excited about your business
3. Jason Fried – Bootstrapping lessons from 37 signals
4. Mateo Gutierrez – How to build your online community
5. Derek Sivers – How a musician built a $22 million dollar business from his home
6. Brent Csutoras – How to get traffic from social media
7. Kurt Daradics – how to organize an event for investors, ceos and influencials
8. Kareem Mayan – How to work while traveling like a business nomad
9. Tony Adam – Yahoo’s SEO manager teaches you how to get more search engine traffic
10. Douglas Atkin – What cults can teach you about building community
11. Adeo Ressi – “Almost everyone i counciled got funding”
12. Guy Kawasaki – How alltop is growing by following its founder’s advice
13. Keith and the Girl – 7 secrets for building a community so passionate that they get your tattoo
14. Jason Kiesel – Myspace app developer teaches how to build a social network application
15. Sloane Berrent – simple tips for networking into your dream job 
16. John King – Do you want to be donald trump or steve jobs?
17. 2 Top Hacker News Members – Why do people join online communities?
18. Ryan Scott – What he did after he sold his company
19. Michael Dorausch – How is this guy getting so many hits to his site?
20. Bob Dunlap – An ebook on birds made $500,000?!
21. Jason McVearry – Social marketing techniques
22. Timothy Ferriss – How blogs helped the four hour work week become a best seller
23. Mark Jeffrey – Real entrepreneurs get back up
24. Laurence Gonzales – Do you text while driving?
25. Aj Vaynerchu – Community before cash
26. Ted Murphy – Tips for successful online marketing
27. Olivier Chaine – How to increase conversions
28. Peter Pham – 5 steps to becoming a networking superstar
29. Justin Premick – How to grow an email mailing list
30. John “Ol’ Chumbucket” Baur and Mark “Cap’n Slappy” Summers - how “talk like a pirate day” became a sensation
31. Susan Smith – How domainers profit
32. Dan Olsen – Why your site isn’t viral
33. Davy RothBart – “Mario, i f-cking hate you.” how to build community
34. Chris Bechtel – 5 ways to create good content
35. Kelly Perdew – 6 business lessons i learned from donald trump’s apprentice winner
36. Karel Baloun – Why did facebook succeed? an early hire speaks
37. Devlyn Steele – How to build an online community
38. Hiten Shah – 7 essential tools of viral marketing
39. Clinton Swaine – 7 negotiating and sales secrets
40. Max Alexander – How to organize a master mind group
41. Revere Strategy Group – Learning from obama, mccain and other politicians
42. Sean Percival – Get traffic to your site
43. Frank Warren – How postsecret uses social media to grow its mission
44. Tony Hsieh – Surprising customers with amazing service
45. Magento Team – You don’t need outside funding
46. Eric Stephens – How to develop intuitive user experience
47. Robert Schoble – How to become internet famous
48. Matt Mickiewicz – Quickly building and selling sites
49. Rich Demuro – How to get your startup on the news
50. Roger Ehrenberg – Launch in phases
51. Andy Oliver – Do-it-yourself public relations
52. Rosalind Resnick – Is goal-setting outdated?
53. Gregory Galant – Everyone is accessible 
54. Ori Brafman – What sways people
55. Sarah Lacy – Author of “Once Your Lucky, Twice Your Good”
56. Jackie Peters – How to market on the social web
57. Mark Suster – From the mixergy funding forum
58. Douglas Campbell – LA’s version of the ted conference
59. Alex Funk – Understanding widgets
60. Deborah Shadovitz – Learning to organize a conference
61. Dave Balter – How to build buzz
62. Tara Hunt – Why & how to build social capital online
63. Register at Mixergy.com to get an additional interview with Seth Godin.

Also, check out these shorter video business tips:

1. Timothy Ferriss – Business suggestion
2. Jeremy Shoemaker –  How to be a successful blogger
3. Darren Rowse – How to get more traffic
4. Jesse Stay – How to raise your profile online
5. Jeremy Shoemaker – How jeremy schoemaker became “internet famous”
6. John Chow – Why does john chow’s personal site make $30,000+ per month?
7. Robert Scoble – Building a personal brand

Be sure to subscribe the Mixergy RSS feed  and bookmark his “interview” tag to get new interviews and other fantastic content. Be sure to follow Andrew on Twitter also.

Thanks for all of your great work Andrew, and please keep it going.

Get the WineTricks package which will allow you to install needed run times for Microsoft Office 2007.

wget http://www.kegel.com/wine/winetricks

Make the file executable and transfer to your /usr/local/bin directory for easy execution.

chmod a+x winetricks
sudo mv winetricks /usr/local/bin
winecfg

Change the Windows Version to Windows Vista and click Apply.

Go to the libraries tab and add an override for rpcrt4.dll and msxml3.dll, then click OK.

Now you will need to update a needed dll.

mv ~/.wine/drive_c/windows/system32/rpcrt4.dll ~/.wine/drive_c/windows/system32/rpcrt4.bak
wget http://download210.mediafire.com/mvjci9edynsg/njtut9aswdk/rpcrt4.dll
mv rpcrt4.dll ~/.wine/drive_c/windows/system32/
winecfg

mv ~/.wine/drive_c/windows/system32/msxml3.dll msxml3.bak

Run winetricks and install the run times.

winetricks

A popup will appear with a list of run times like below:

Here are the run times I checked:

MS .NET 2.0
fontfix
gdiplus
msi2
msxml3
allfonts
riched20
riched30
vb3run
vb4run
vb5run
vb6run
vcrun2005sp1
vcrun2008

Grab some tea or coffee, this will take a bit… You will now go through a bunch of installers.

Grab your Microsoft Office 2007 CD and install the application. Be patient as it may seem like its stalling around 60% through the process.

RESOURCES

http://appdb.winehq.org/appview.php?iVersionId=4992
http://wiki.winehq.org/winetricks

1. Overview: Explain your app and its benefits.Put yourself in the shoes of potential users and write the website copy squarely directed at them in easy to understand, jargon free terms. Don’t focus on features, keep the copy focused on benefits. This resource will help you do that.

2. Tour: Guide people through various features.

Make sure to use scenarios where the features are being used in the context of some benefit to the user.

3. Screen captures and videos: Show people what the app actually looks like and how to use it.

For those without the budget for Camtasia Studio Version 5 or Adobe Captivate 3.0, check out the free CamStudio or xvidcap.

4. Manifesto: Explain the philosophy and ideas behind it.

For inspiration, check out the Manifesto for Agile Software Development.

5. Case Studies: Provide real life examples that show what’s possible.

You can make these up in the beginning by telling a story of how you envision the service to be used. Once you launch the beta, follow up with your testers and get some stories from them. Pitch to influencer’s, whom you invite to the beta, as a promotional opportunity for them and offer a link to their website at the end of their case study.

6. Buzz: Testimonial quotes from customers, reviews, press, etc.

Take screen shots of press coverage and/or scan paper based coverage to highlight on your website. Use your blog to link to all of the places where your product is mentioned on the web. Utilize drip marketing, combined with prizes, to solicit testimonial quotes.

7. Forum: Offer a place for members of the community to help one another.

There are many free, open source solutions to implement a forum. Here are a few:

• phpBB
• Vanilla
• YaBB

You may also consider using a service such as Stickam.com for live town hall meetings with your users.

8. Pricing & Sign-up: Get people into your app as quickly as possible.

Take a look at the BaseCamp’s sign up page.

9. Weblog: Blogs keep your site fresh with news, tips, etc.

I have firshand experience that this method works. Within 3 months, our ThemBid.com blog attracted over 340,000 unique vistors and over 12. million page views resulting in a spot at the TechCrunch40 along with a great quantity of publicity throughout the web.

What do you deem essential for a powerful promotional site?

There are four key areas that need qualification during the initial sales process, they are: Need, Budget, Authority and Time.

Need

1. Are you using any of our services now? Why or why not?
2. Have you evaluated any of our services? What are the pros and cons you discovered?
3. What other services have you evaluated? What did you find?

Budget

4. How large is your company?
5. Are you and Independent department?
6. Do you have a budget for this purchase?

Authority

7. What do you do at your company?
8. Are you in charge of product/service evaluation?
9. Are you the decision maker for this purchase? If not: Who are the decision makers?

Time

10. Have you evaluated the return on investment?
11. How soon do you plan to use our services?
12. How much money is not using this service costing you, and how long can you bear that cost?

What are your favorite qualifying questions?

Create the Value Proposition

Understand what value is present for both the sponsor and the people the non-profit serves. Here are some items to consider:

• What will you offer the sponsor?
  • Number of eyeballs
  • Exposure to influential people and media
  • Branding
• Generate a book of testimonials and make it readily available to the sponsor.
• Taylor your messaging to the sponsor in terms of the benefit to the sponsor.
• Have a list of testimonials from previous sponsors.
• Mention current sponsors.
• Clearly explain what the sponsorship will be used for.

Build Your List

Based on the value proposition, you are now ready to build a list of potential sponsors. Here are some suggestions for building that list:

• Previous sponsors.
• Call previous sponsors and ask for referrals.
• Visit online communities that relate to your value proposition and see who is sponsoring them.
• Ask non-profits that are working toward your same goals about who is sponsoring them.
• Use press releases to call for sponsors and direct them to your website (or phone number) where they can enter their information.

Create a Script

I don’t recommend that you read from a script when calling on potential sponsors; however, it will be helpful to write out what you want to say. Write several different scripts with the same underlying message.

Practice

Once you have written out your scripts, memorize them and practice in front of the mirror. Be sure to smile, standing up can help also (use this method when making the actual calls also). Then call on some friends and ask them for a critique as you “cold call” them.

Review ideas about taking the cold out of cold calls.

Execute & Record

Before you begin calling, use a CRM system to help you manage. In this case, I recommend ZohoCRM because it is free for three users and has all the power you need. If that sounds daunting, then start with a simple spreadsheet.

Here are some key data points that you need to record for each call:

• Contact information
• Name and contact information of the decision maker
• Script used
• Result of call
• Follow up date

At the end of each day, review your notes, and think of ways that you can improve.

Follow Up

Persistence and determination can go along way in making things happen. Make sure to set a contact follow up date in your system after each call. Remember that timing is key. Many times the person you are talking to may be under serious stress or simply just in a bad mood.

What methods have worked for you to raise money for your non-profit?

1. Determine Your Goals

Here are some suggested goals:

• Fully understand how your product or service matches the needs of the market you are targeting.
• Create a list of questions that demonstrate your research into market needs.
• Create a list of ideas that help your target market cut costs, generate sales, increase productivity or gain competitive advantage.
• Look at your competitors and determine how you will differentiate.

2. Find a Point of Entry

Determine what department would be most receptive to your value proposition.

3. Learn About The Business

The amount of time you spend on this will be directly correlated to the value you expect from the prospect conversion.

Following are some key areas to research:

• Industry trends
• High priority quarterly or yearly goals
• Key issues important to the business
• Financial drivers
• Product and service lines
• Competitors
• Key customers
• Primary decision makers

4. Search for Openings

Look for information about challenges the market is facing or long and short term goals and objectives you can help the market achieve.

5. Understand their Lingo

To better speak the same language as your target market, examine their marketing materials, website and phone interactions to determine their lingo.

References and Resources

Corporate Information – Detailed information on public companies.
Edgar Scan – More information on public companies.
Selling to Big Companies – I based the information on this article on a portion of Chapter 8 in this book.