When your customers are searching for a solution online or begin to research your company, they usually turn to a search engine. Therefore, what shows up on that front page is very important. Using the following tools and procedures, you can stay on top of what the Internet is saying about your company or yourself.
The following is guest post by Emily Thompson:
Local search is becoming one of the most affordable and simple ways for local businesses to connect with prospects and get involved in their community. Did you know that 82 percent of local searches online result in further action: a phone call, site view, in store visit or immediate purchase?* With statistics like this, creating and optimizing your local presence is more important than ever.
The reality is, there are many facets to optimizing for local- including on-page factors such as title tags and meta data, and utilizing your geographic modifiers with your keywords as you optimize your content. While each component is important, one of the most critical pieces is off page: your local listing. For Google, these listings are often given prime placement- right at the top of the page. This placement is key, providing local businesses with visibility that was previously unattainable.
I usually ignore all of the FW: emails I receive, until recently, when a mentor whom I respect greatly, asked me to view his and give him some feedback so that he can discover what my sense of humor was like.
I began to notice that much of this content is the same stuff I’m seeing on Digg.com, with the latter appearing in blog format. This got me to thinking (serious) if seeding your blog post within a community of “FWerders” (for lack of a better term) would cause a viral effect. Particularly if seed the content as often as you receive FW: emails.
What do you think?
This post takes a look a both the strategy and the tactics for promoting local events: First I discuss some general conventions regarding promoting events, then I elaborate on specific tactics and tools. The goal of this post is to serve as a checklist for anyone that needs to promote a local event.
Yesterday, at Digital Hollywood, I interviewed Brett Wilson, founder of TubeMogul.com. He explained what TubeMogul is all about and offered some examples of how TubeMobul has been used along with some tips on how to maximize its usage. If you are looking for a way to boost traffic and SEO for your website, then you must give TubeMogul a try.