A blog about productivity for the Internet entrepreneur.» Management

10 Simple Tips for Local Listing Success

Elmer Thomas — Thu, 25 Feb 2010 23:15:56 +0000

The following is guest post by Emily Thompson:

Local search is becoming one of the most affordable and simple ways for local businesses to connect with prospects and get involved in their community. Did you know that 82 percent of local searches online result in further action: a phone call, site view, in store visit or immediate purchase?* With statistics like this, creating and optimizing your local presence is more important than ever.

The reality is, there are many facets to optimizing for local- including on-page factors such as title tags and meta data, and utilizing your geographic modifiers with your keywords as you optimize your content. While each component is important, one of the most critical pieces is off page: your local listing. For Google, these listings are often given prime placement- right at the top of the page. This placement is key, providing local businesses with visibility that was previously unattainable.

Here are 10 easy steps to help your listing get in to that coveted “7-Pack”.

Submit your listing. This step alone is the most important. Just submitting and verifying gives your listing a higher level of trust with the big G.
Include your city name and industry in your title. This is helpful not only for the search engines when aggregating results, but also for users as it reiterates your location and helps your listing to stand out.
Choose the categories for your listing wisely. Google local business center gives a plethora of choices for the categories for your listing. Make sure to thoroughly look through and pick those that best suit your products and services.
Be thorough in your description section. This is the most content you can provide about your business in your listing, so make it count! Be descriptive and give people a reason to choose you over your competitors.
Use a local phone number. Providing a local number helps the search engines ascertain that you are located where you say you are.
Ensure your listing is 100% complete. This is one of the simplest, and most effective steps to do. Include pictures, videos, coupons, etc. Google is all about the user experience and the more complete your listing, the more helpful it looks to them.
Be sure there is only one, optimized listing for your business. I have seen this make a huge difference in the position of a business listing. Make sure to research and find any existing listings, claim them and suspend or optimize where necessary.
Update your listing whenever you can. It can be as simple as adding a new coupon, but ensuring your content is current helps Google know that you are relevant and provide up-to-date information.
Reviews for your business are essential. In certain industries, the amount of reviews you have (positive or negative!) can mean the difference between first and second page for your listing. Try encouraging reviews from satisfied customers.
Make sure your information is accurate and submitted to other directories as well. Google actually aggregates information from other directories, along with the information you provide when you submit. It’s recommended to submit, standard information to as many other local directories as you can to ensure accuracy.

It’s really that simple to get started with your local listing. While there are no guarantees, optimizing can have an extremely positive impact on your listing position. Have any tips from your experience with local listings? We’d love to hear them!

*Source: TMP/comScore, October 2008

Emily Thompson is the Online Marketing Coordinator for Kutenda Internet Marketing Software. Kutenda offers software and services for small businesses to succeed in online marketing and grow their business.

Reaching Out to Communicate is Key to Project Success

Elmer Thomas — Fri, 06 Nov 2009 19:01:23 +0000

The following is guest post by Victor Karamalis:

We all know that it takes hard work to get the project going and continue. Managers need to be realistic about the expectations that they set forth in the beginning of a project. Overdelivering or scope creep on a scope of a project is common because there are a number of factors including how well people communicate within the internal and external project members. Yet, the 70 percent failure rate from their original scope. This is why creating a great relationship with your project members prior to starting the project is one of the most important aspects of the project.

This is where I want to focus my attention into what is called making “magic” amongst project managers and their stakeholders. By being open and share moments like going for a group dinner or playing a common sport outside of work hours, you bring a new personal bond to the work environment so to speak that increases communication and thereby increasing productivity and efficiency. Project managers (and many operations managers) fail to do this simple exercise because they do not see the relevance in making friends with their co-workers. But it has everything to do with gaining trust and respect with each other. Also, be sure to provide encouragement for each of them. Ultimately, this becomes the vehicle for buy-in to all stakeholders involved. Not only that, your work ethic will be remembered by each individual on the team. This often overlooked ability is what sticks in their minds and can be an asset when you’re looking for new opportunities.

For those working remotely, make the attempt to try and speak with your colleagues’ in their mother tongue. This shows them that you are open minded and are making extreme efforts to ensuring to connect with them. They will appreciate the fact that you respect them as people and they see you as being a globally open minded person. If you’re in the country and working remotely, incent them by rewarding them with sending them gift cards (Starbucks is a great gift all year round). That gives them the option to use it personally, or for themselves (often while working on your project). It becomes a win-win for all parties to keep team morale up and increases your chances of getting your deliverables accomplished.

Victor is the key consultant at Clarity Live Global. He focuses on progressive management and development which connects everyone’s ideas and efforts within the workplace and the community be it online or off. He’s worked at small startups and large conglomerates focusing on bringing about positive change.

Effective Meetings on a Budget

Elmer Thomas — Wed, 01 Jul 2009 02:24:17 +0000

As online project manager you should be using virtual meetings. The first reason is that it’s online and lets you manage the project, so it’s kind of exactly your job. The second is that it saves enormous amounts of time. The third and biggest reason begins with “r”, has nine letters, and rhymes with “Every economy in the world having a panic attack at the exact same moment-ession”. Since virtual meetings save money and time, and with the right tools, you can save even more.

1. TimeBridge – Getting the Meeting Together

The messiest and most mind-numbing part of any meeting happens before you even get there. Trying to organize an online meeting is a terrifying education in just how awkward and uncooperative a team of professionals can be while still getting paid. Part of the problem is psychological – tell the team to be in Conference Room A by 2 pm and they’ll likely show up. With virtual employees scattered all over the globe, though, that room would have to be the size of America. Going online, some staff see cyber-meetings the same as e-mail – something to be shuffled to whenever they feel like doing it.

A web project manager is not a secretary, and if you just laughed “Sometimes it feels like it!” then you are doing your job wrong. Your time is too valuable to waste chasing appointments and staring at schedules – live up to your job description and let the web do it for you. TimeBridge is an online application which sends out a mass mail to the attendees, collects possible times, then organizes the best window available. It’s automatic, it’s impartial, and it’s the perfect example of proper online task tools – you tell it to do something, and it comes back done.

2. Qtask – Getting Things Done

Once TimeBridge tells you when to meet, it’s time for some project management; use your Qtask Calendar to remember where and when you all have to get together. A single e-mail isn’t enough to ensure attendance, as even the most important meeting invite is invisible in a thousand-message-plus inbox. Uploading meeting information to Qtask means that everyone can always find out when it is and what it’s about, whether they’re checking at their desk or using mobile management systems to keep track. What’s more, Qtask automatically manages time zones so you don’t have designer in London logging into the meeting at 2 AM.

The convenient Qtask “Discussion” tab means that all the organizing is kept together in an easily searchable central location. No more digging through files and folders while others wait with idle connections, everything you need to know is in one always-accessible place.
You could have the best virtual meeting in the world, and if everyone alt-tabs out to FaceBook and sets “Thank god that’s over” statuses it was all for nothing. A productive online meeting sets strict time lines, tasks and who is responsible for completion, and those should be available online too. With Qtask there are no more “I didn’t get the e-mail!” excuses for urgent work – you can keep people accountable through this robust project management solution. After the fact everyone can see what’s expected of them, and when.

3. Skype Conference Call – Holding the Meeting

If you’re in online business at all you should already be Skypeing: a free telephone service between computers, and you can call almost any land line at local rates. We could explain how much money this saves, but we just wrote the word “free” back there and don’t want to insult your intelligence.

A few tips for Skype conference calls:

a) Stick to audio connections. Skype can handle video, but it doesn’t gain anything, we guarantee that people will waste time fiddling and testing it, somebody won’t have a camera anyway, and it will actually delay all your meetings. How? We don’t want to ruin the mystique of your elite global team of cyber-employees, but for some people coding the back-end of an SQL database is easy; shaving and wearing clothes is hard. They’ll connect to audio anytime, but try to get a video link and they’ll delay you by at least an hour.

b) Advise online employees to have a separate Skype account for business, or at least set a “Do not call” status message. The Saturday project report can take long enough to process without interruptions from fake_grrl15 halfway through. (is it fake_girl15?

4. DabbleBoard – Visually Collaborating During the Meeting

If the average person could truly and clearly express what they think in a few sentences, the only online managers would be those editing “Poetry of the Year: Volume XVIII”. A picture is worth a thousand words, and since those words are being paid for at wages per hour times the number of people at meeting, you want those pictures as fast and free as possible.

DabbleBoard is an easy online whiteboard which lets you scribble to your hearts content without ever even hearing the word “JPG”. It even recognizes basic shapes and cleans up the image, so your clever re-org proposal won’t be undermined by looking like a 5-year old got at the whiskey and crayons.

Protip: If using DabbleBoard, recommend that the attendees test the site before electronically arriving at the meeting. Many online employees customize their browsers, and web services like FlashBlock or AdBlock may interfere with the program. It only takes a minute to fix – but that minute right in the middle of a ten person meeting is approximately infinity hours long.

5. Your Thoughts

Because online meeting task tools can save you all the gas, tickets, phone bills and catering fees you want; the best way to save money is still to get things done on time. What are your best tips for holding effective meetings on a budget.

70 Interviews to Help You Build an Outstanding Internet Company

Elmer Thomas — Sun, 11 Jan 2009 21:41:56 +0000

Andrew Warner of Mixergy.com has put together some incredible interviews with some amazing people with purpose of helping entreprenuers create better Internet companies. Amazingly, all of the interviews are free!

There was one issue I encountered that minimized my joy a tiny fraction at finding this treasure trove; 1) not enough time to listen to them all right now! and 2) no one place to go for an easy short list of all of the interviews (this is undoubtedly because Andrew is busy creating awesome interviews!)

In this post, I have created a list of all the interviews in a easy to browse format that takes you directly to the interview page for your convenience. On that interview page, Andrew has an introductory video, written summary of the interview, streaming audio and download link. Enjoy! I sure am.

The interviews are listed starting from the most recent:

Also, check out these shorter video business tips:

Be sure to subscribe the Mixergy RSS feed and bookmark his “interview” tag to get new interviews and other fantastic content. Be sure to follow Andrew on Twitter also.

Thanks for all of your great work Andrew, and please keep it going.